Cookies Policy
Cookies (“Cookies“) are used by Mapfre Sigorta A.Ş. (“Mapfre” and/or “Company“) to improve the experiences of users visiting the website www.mapfre.com.tr (“Website“). Cookies enable the Company to make continuous improvements to the Site, ensuring that the information on the Website remains up-to-date and useful for users.
This Cookie Policy (“Policy“) has been prepared by the data controller, the Company, in accordance with the Personal Data Protection Law No. 6698 (“Law“), to inform the data subjects whose personal data are processed through the use of cookies.
A. Function of Cookies
A cookie is a small text file that is downloaded to the “terminal equipment” (such as a computer or smartphone) when a user accesses a website. Cookies allow the website to recognize the user’s device and store some information about the user’s preferences (such as language preference or site settings) or past actions. Cookies enable users to have a continious experience on the website, to understand how users use the website, to improve the website through user feedback, and to present advertisements based on user preferences.
B. Personal Data Collection Through Cookies
When you first visit the website, you will encounter a screen related to your cookie preferences. On this screen, cookies are stored in your browser/device based on the cookie preferences you allow.
Each cookie typically consists of elements such as the name of the server from which the cookie was sent, the lifespan of the cookie, and usually a randomly generated unique value/number (provider of the website sends the cookie to recognize you when you return to the relevant website or navigate between pages). Your personal data are collected by automated methods through cookies
Cookies are divided into two categories based on their lifespan: session cookies and persistent cookies. Session cookies are automatically deleted at the end of the relevant session, while persistent cookies are stored on your device for their designated lifespan, and deleted when that lifespan expires. These types of cookies remember you and your preferences when you revisit the website.
Cookies can be created by the website you visit (first-party cookies) or by third parties (third-party cookies).
Finally, cookies are categorized based on their purposes of use. In this context, cookies are categorized as necessary cookies, functionality cookies, performance and analytics cookies, and advertisement and targeting cookies.
C. Purposes of Use of Cookies
The categories of cookies based on their purposes and detailed information about their usage purposes are provided in the table below:
| Cookie Category | Explanation |
|---|---|
| Necessary Cookies | Technical (Necessary) cookies are necessary for the functioning of the website. If the use of these cookies is blocked, access to certain parts or the entire website may be restricted. The personal data collected through these cookies is processed within the scope of the legal basis provided in Article 5/2-f of the Law, "processing of personal data is necessary for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject. |
| Performance and Analytics Cookies | Performance and Analytics cookies collect information about how users use the website. They are used to improve/enhance user experiences. These cookies provide insights into the user's experience on the Website by collecting information about the screens visited on the Website, the number of clicks, scrolling movements on pages, and error information. Personal data collected through these cookies is processed with your explicit consent, pursuant to the Article 5/1 of the Law. |
| Functionality Cookies | Functionality cookies are used to offer website visitors a personalized experience. These cookies allow preferences such as language preferences and usernames to be remembered when you revisit the website. Personal data collected through these cookies is processed with your explicit consent, pursuant to the Article 5/1 of the Law. |
| Advertisement and Targeting Cookies | Advertisement and Targeting cookies are used to present advertisements and campaigns to users based on their interests, and to measure the effectiveness of marketing activities. Personal data collected through these cookies is processed with your explicit consent, pursuant to the Article 5/1 of the Law. |
On our website, we use the cookies described above. Which are; essential technical cookies for website operation, performance and analytics cookies to enhance user experiences, and functionality and advertisement and targeting cookies for conducting marketing activities and personalizing the website experience.
D. Cookies Used on the Website
Mapfre uses both first-party cookies (cookies placed by Mapfre itself) and third-party cookies (cookies from domains other than the website you are currently visiting) for marketing and advertising purposes on the Website.
You can find information about the cookies used on the website and their purposes in the following list:
Mapfre uses both first-party cookies (cookies placed by Mapfre itself) and third-party cookies (cookies from domains other than the website you are currently visiting) for marketing and advertising purposes on the Website.
You can find information about the cookies used on the website and their purposes in the following list:
| Cookie | Explanation | Category | Retention Period | Provider |
|---|---|---|---|---|
| LOGIN_INFO | These cookies are used as part of embedded services (such as sharing, etc.) provided by YouTube on websites. | Functionality | 30 Days | youtube.com |
| _fbp | This cookie is used to store and track visits between websites. | Advertisement and Targeting | 90 Days | mapfre.com.tr |
| x" | This cookie enables the transfer of data to campaigns running in an associated Google Analytics account. | Advertisement and Targeting | 2 Years | mapfre.com.tr |
| _gat_customTrackerName | This cookie assigns a personalized tracking name to the visitor being tracked by Google Analytics. | Advertisement and Targeting | 50 Seconds | mapfre.com.tr |
| _ga | This cookie stores a customized identifier to create statistical data about how the visitor uses the website. | Advertisement and Targeting | 2 Years | mapfre.com.tr |
| _ga_LQ74KN61RY | This cookie remembers the user session status used by the Google Analytics platform. | Advertisement and Targeting | 2 Years | mapfre.com.tr |
| _gid | This cookie records a customized identifier used to generate statistical data about how the visitor uses the website. | Advertisement and Targeting | 24 Hours | mapfre.com.tr |
| cc_necessary | This cookie preserves the Acceptance Preference related to necessary cookies. | Necessary | 365 Days | mapfre.com.tr |
| cc_advertising | This cookie preserves the Acceptance Preference related to advertising cookies. | Necessary | 365 Days | mapfre.com.tr |
| cc_analytics | This cookie preserves the Acceptance Preference related to Analytics cookies. | Necessary | 365 Days | mapfre.com.tr |
| cc_social | This cookie preserves the Acceptance Preference related to Marketing cookies. | Necessary | 365 Days | mapfre.com.tr |
| VISITOR_INFO1_LIVE | This cookie is used by YouTube to collect information about the user's browser and device, such as screen resolution and preferred language. | Advertisement and Targeting | 180 Days | youtube.com |
| YSC | This cookie is used by YouTube to remember user input and associate a user's actions. It remains valid as long as the user keeps their browser open. | Functionality | Session Cookie | youtube.com |
E. Personal Data Collected Through Cookies
Within the purposes stated under this Cookie Policy, data such as the browser and operating system you use, IP address, user ID, date and time of your visit, interaction status (e.g., whether you could access the website or received an error message), usage of website features, entered search queries, frequency of your visits to our site, language preferences, scrolling movements on pages, and information about the tabs you accessed are collected and processed through the cookies.
F. Purposes of Use of Cookies and Legal Grounds
Mapfre uses both first-party cookies (cookies placed by Mapfre itself) and third-party cookies (cookies from domains other than the website you are currently visiting) for marketing and advertising purposes on the Site.
Article 5 of the Law regulates the legal grounds for personal data processing. The purposes and legal grounds for the use of cookies on the Website are specified below:
| Legal Grounds | Purposes |
|---|---|
| Establishment, utilization, or protection of a right. | - Ensuring that your website visit is carried out properly, and your information is remembered for your next use, - Improving the functionality and content of the website, |
| Personal data processing is necessary for the legitimate interests of the Company | - Analyzing website usage statistics, - Delivering website content in the most effective way for you and your device, as well as providing personalized content and ads based on user preferences and usage habits. |
For the use of specific cookies, your explicit consent is asked. If you provide explicit consent for the use of these cookies, the processing of your personal data is based on the legal ground of having the explicit consent of the data subject.
G. Sharing of Data Collected Through Cookies with Third Parties
Your personal data collected through cookies is shared with suppliers and cookie providers in Turkey, or abroad within the scope of the purposes and legal grounds mentioned above. Compliance with the rules specified in Articles 8 and 9 of the Law is ensured when sharing your personal data with third parties.
H. Management of Cookies – Blocking & Deleting Cookies
You have the option to accept or block cookies by changing your browser settings or by indicating your cookie preferences on the website. However, when cookies are blocked, you may not be able to use all of the interactive features of the site.
You can change your cookie settings at any time by using the cookie management panel (blue indicator) on our website. You also have the option to manage cookies through your browser settings. The method to disable cookies may vary for each browser. You may find information on how to disable cookies on the cookie management pages of the browsers you use.
I. Your Rights Under the Law
The Law provides certain rights for the data subject under the Article 11. These rights are as follows:
- To learn whether your personal data is being processed by Mapfre,
- To request information if your personal data has been processed,
- To learn the purposes of processing personal data and whether personal data are used in accordance with their purposes,
- To learn the third parties to whom your personal data are transferred, both domestically and abroad,
- To request rectification and to notify the third parties your data is transferred to if your personal data is inaccurate,
- To request the erasure or destruction of personal data in cases that the legal basis for processing your personal data ceased to exist even if your data has been processed in accordance with the Law and relevant regulations, and to request notifying the third parties to whom the personal data has been transferred regarding the erasure or destruction,
- To object to the processing of your personal data exclusively by automated systems, which produces legal effects concerning you or significantly affects you,
- To request compensation for damages in case you incur damages due to the unlawful processing of your personal data.
J. Request Adresses
To exercise your rights under Article 11 of the Personal Data Protection Law, you can send an email to mailto:kvkk@mapfre.com.tr using the email address registered in our systems or send a letter to the following address by post: Torun Center, Fulya Mahallesi, Büyükdere Cad. No: 74/D Şişli/İstanbul.
You can also choose to use the methods specified in the Regulation on Request Procedures and Principles to the Data Controller to exercise your rights.
You can access our personal data processing policy on our website (https://www.mapfre.com.tr/sigorta-tr/bireysel/).
I. Updates to the Policy
Mapfre has the right to update the Policy when necessary due to business processes or legal requirements.
Last Updated: September 13, 2023.